Calling all indigo fiends! When designer Jac Cameron and brand director Maggie Winter teamed up to launch Ayr—a line of super-soft jeans, loose-fitting tops, and ultra-feminine dresses—their goal was to create easy, everyday essentials. Mission accomplished. Now, as the line enters its first summer season, they've gone so far as to make each denim style in multiple lengths, so you can say sayonara to alterations.
So when InStyle.com editors (above) heard Ayr opened a New York City guideshop, they couldn't resist stopping in to check out the space and, of course, try on some chic separates. Tune in, New Yorkers: You can make an appointment to sample your fave styles, get feedback on fit directly from the designer, and even enjoy a crisp glass of wine while you shop. Plus, Ayr overnight ships any purchases right to your door, free of charge, so you'll never have to tote around shopping bags. We'll cheers to that!