It’s officially time to say goodbye to the excuses and hit the gym hard.
Giving us an impressive dose of #fitspo, Dwayne “The Rock” Johnson has teamed up with sportswear brand Under Armour to not only serve as the face of the gritty, sweat-ready brand, but also embark on a global partnership that’s set to introduce Rock-approved footwear, apparel, and accessories. “We wanted to empower as many people as possible to attack their goals, so we partnered with the best innovators in the health and fitness business,” Johnson said in a statement. “Together with Under Armour, we will deliver game changing products to help people get after it and chase greatness.”
In the promotional images above and below, the ultra muscular actor is seen rocking the Under Armour duds that help amp up his fitness routine. “The most motivating factor of this whole thing is it will always come down to me and all of you ‘round the world, waking up every morning punching that clock and putting in the hard work with our own two hands,” he wrote alongside his empowering ‘gram. “Let’s roll and have some fun along the way.”
IT'S OFFICIAL: Proud to announce our global partnership with @underarmour. A landmark deal where we'll create the "DJ INSPIRED SERIES" of footwear, apparel & lifestyle wear for men, women and kids to chase your greatness daily. As well as support UA's Connected Fitness initiatives. Another cool component to this deal is we'll create product capsules in footwear, apparel and accessories inspired by the films I'm working on and the characters I'll play. FOR EX: We're creating innovative swimwear and cool INSPIRED SERIES rash guards I'll be saving lives in, while trying not to trip when running in slo-motion down the beach in our big action comedy of BAYWATCH to the technologically advanced INSPIRED SERIES HOBBS gear, that he'll kick that ass in, when we film FAST & FURIOUS 8. And here's the best part of it all.. yes, we'll create cool and innovative apparel, footwear and accessories for you guys to rock and hopefully be inspired by - but we'll also help continue to build UA's philanthropic initiative: UA FREEDOM, created to inspire, honor and support members of the US Military, First Responders and Public Safety Officials. This deal's been years in the making and as you can now see it's a game changer and never been done in Hollywood. And to me, the most motivating factor of this whole thing is it will always come down to me and all of you 'round the world, waking up every morning, punching that clock and putting in the hard work with our own two hands. Let's roll and have some fun along the way.. #UA #DJ #IWill #BloodSweatAndRespect 💯👊🏾 * Link is in my bio.
Each capsule collection to come will be inspired by films the star is currently involved in (think Baywatch and Fast and the Furious 8). So what’s up first? You can look forward to nabbing a Rock-like backpack and duffel bag, available on UA.com in the next few weeks. The proud father of two is also supporting the brand’s UA Freedom project, which pays tribute to members of the U.S. Military.