If Drake's Tom Ford lipstick getting sold out everywhere doesn't epitomize going zero to 100 real quick, then we're not quite sure what does. Only mere minutes after the frosted violet hue went live, it sold out on Tom Ford's website, the designer's boutiques in New York City and Chicago, and on net-a-porter.com. The star took to Instagram to comment on the hype, joking, "My mom bought all of them. Hey Ma." Between Drake's lipstick and the mania surrounding Kylie Jenner's lip kit, fast-selling lip products are probably the unofficial reason for the season, so consider yourself blessed if you were able to grab either.
If you have a cool $1,950 burning a hole in your pocket that doesn't have to be spent on necessities—you know, like rent—Drake's shade is included in the Tom Ford Lips & Boys gift set ($1,950; tomford.com), which we declared as a must-have gift for the beauty junkie in your life and comes stocked with 9 other shades in addition to the 6 God's. As for those eager to recreate a similar shimmer-infused plum effect, we rounded up 6 alternative lipsticks for doing just that, without having to battle it out for the OG version on eBay—we're just saying, you can do better. Shop our Drake-inspired favorites below.