Many of us have fallen victim to Instagram’s addictive features: the infinite scroll, the sepia-toned filters, and the cascading hearts, to name a few. The app gives you an emoji-laden stamp of approval from your followers that says they like what you like. Now imagine a feed—and all of its components—brimming with beautiful, one-of-a-kind products that you can actually click to buy. Reissued, or what's soon to be your next e-commerce obsession, is a one-stop shop for all things vintage and it can be navigated from the palm of your hand. The app, which launches today, spans the realms of fashion, home, art, and music, and features rare finds from more than 100 retailers—each item is artfully presented on a home feed that you can scroll through endlessly (trust us). Like Instagram, Reissued automatically refreshes and instantly notifies you when new items are posted for sale.
Founder Jen DeLonge, an interior and product designer whose eponymous furniture line is sold at Barneys, says she created Reissued to “cut through the noise of other online secondhand sellers" and "create a niche marketplace for vintage finds that can be easily accessed from your phone.” And she did just that. One scroll through Reissued’s feed (which is populated only by the sellers you follow) will yield a surplus of items for sale—most of which are expertly enhanced with Reissued’s own unique filters (DeLonge’s favorites are “clean” and “vintage,” which lend a polished look and a decidedly grainy touch, respectively). You can make a purchase without ever leaving the app: Simply click on an item to buy it, and then enter your mailing address and payment information. Not a big scroller? You can also use the "explore" tool on the home feed to search the app by seller, hashtag, or keyword.
Each seller’s page resembles a Twitter profile that delineates the number of items they have for sale, the number of likes they have, their followers, and who they’re following. “People want to see what everybody else has liked—it helps you find new users and other people to follow," DeLonge says. Both users and curators can also interact with each other on the app, and tag friends and hashtag items to distinguish them on their feed (as you would a #tbt). And the app is not without its vast array of tastemakers: Each one is handpicked by DeLonge herself (and sometimes her husband, Blink-182 and Angels & Airwaves member Tom DeLonge, whose seller page boasts a bevy of old music equipment and archives from his collection). We’ll double-tap that.
The Reissued app is free and available for download in the iTunes app store.