In the last two weeks alone, Jessica Stam, Gemma Arterton, Elizabeth Olsen, and Jennifer Lawrence have all worn dresses by London-based Antonio Berardi—much to his delight. "[As a designer], I try to enhance the female body but it's really about the woman," he told us following the MADE for Peroni Young Designer Awards in New York City, just days before his fashion show during London Fashion Week. "Clothes are just clothes. They're pieces of cloth that need to be brought to life." And ever since he started designing his own line after graduating from Central St. Martins in 1994, stars have gravitated to his looks that are as intricate with tailoring as they are sensual with their body-contouring shapes. And it's a bonus: Having a celebrity model can mean big business. "Seeing these women in these clothes makes people want them," he said. "Erin Wasson wore a dress to Cannes. That dress was incredibly expensive, but after Erin wore it, it sold out worldwide," he said."Sometimes the clothes can be the most amazing clothes in the world, but unless people see them on an amazing woman they're not always interested." See more stars in his beautiful designs by clicking through the gallery, and visit saksfifthavenue.com and net-a-porter.com to shop his collections.
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