According to Vevo, Bowie’s catalog was viewed more than 51 million times in a 24-hour period on Jan. 11, beating the record previously held by Adele. Her videos were seen more than 36 million times after “Hello” came out in October.
Vevo hosts more than 60 Bowie videos, including “Space Oddity,” “The Jean Genie,” and “The Heart’s Filthy Lesson,” which EW called the second-best Bowie video of all time. (“Underground” landed at No. 1.)
“Lazarus,” his most recent music video from his final album Blackstar, was the most watched video and had been seen 11.1 million times in a day. The clip is full of dark imagery and pictures Bowie in a hospital bed with bandages over his face and buttons for eyes. The song has the lyrics, “Look up here, I’m in heaven.”
Blackstar, which debuted on Jan. 8, Bowie’s 69th birthday, is currently on track to hit No. 1 on the Billboard 200. It would be Bowie’s first No. 1 album in the U.S.