Instagram/@davidbeckham

It hasn't even been a week since David Beckham celebrated his 40th birthday by creating an Instagram account, and not only is he treating us to a steady feed of eye-candy, he's also breaking records. According to Instagram, Beckham is the first ’grammer to ever reach one million followers in just one day, beating out previous record-holder Emma Watson (no hard feelings, Emma!). After just three days, the father of four built his following to a whopping 5.5 million.

RELATED: David Beckham had the best 40th birthday ever

So, just what is it that has everyone glued to his feed? Take a look and some of our favorite shares.

An inside peek at his birthday celebration:

 Instagram/@davidbeckham

A too-cute-to-miss pic of daughter Harper "making daddy feel pretty":

 Instagram/@davidbeckham

Sweet shots with wife Victoria Beckham:

 Instagram/@davidbeckham

A sexy selfie in bed:

 Instagram/@davidbeckham

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