What’s a canine to do once his Instagram following hits 650,000? Put his paw print on a new collaboration, of course! Internet sensation Jiff the Pomeranian (and his team of humans) has partnered with Baublebar to launch the brand’s first-ever line of puppy collars, featuring pooch-friendly designs that are sure to get your four-legged friend's tail wagging.
It's only fitting that the jewelry line turned to the Guinness World Record-holding pomeranian for its first canine collab. Jiff is known just as much for his hip, urban-casual style as he is for his celebrity pals (he counts Katy Perry among his close friends after starring in her video for “Dark Horse”) and walking handstand abilities.
According to his agent---yes, he has an agent---Jiff considers himself a master at coordinating his collars with his outfits. To keep his fellow canines looking fresh, he made sure that his Baublebar collab delivers a versatile range of 12 comfy collars made of genuine leather, plated metal, and acrylic---all under $50. The best part? Each one is @JiffPom-approved.
Shop the full collection at baublebar.com, and check out a few of our favorite collars from the collection below.
1. Royal Pet Collar ($38)
2. Jiff Pet Collar ($38)
3. Seer Pet Collar ($48)
4. Pearl Pet Collar ($44)