Some pretty interesting fragrances have crossed the desks of the InStyle beauty team, but one that includes a top note of wasabi is a definite first. As somewhat of a follow up to the now-iconic CK One fragrance launched back in 1994, Calvin Klein will be launching CK2, a gender-free fragrance that features notes of wet cobblestones, violet leaf, sandalwood, and vetiver. "We are targeting a new generation that values authenticity and fluidity in their everyday lives, and CK2 encapsulates this in every facet of the brand," Coty executive vice president Camillo Pane tells WWD. "It celebrates the endless possibilities of modern connections between two people.
The campaign, shot by Ryan McGinley, certainly drives the point home, and we're obsessed with the sleek, gorgeous design of the bottle. Chalk it up to the unconventional notes, but the juice inside is unlike anything we've ever caught a whiff of. CK2 arrives at Macy's stores and online at macys.com starting next month, priced between $18 for a rollerball and $75 for the largest bottle.