From his globe-sweeping No. 1 single “Happy,” to his infamous Grammys hat, to becoming a judge on NBC’s The Voice, this is inarguably the year of Pharrell Williams. Next up on the artist’s busy schedule is his RAW for the Oceans autumn/winter 2014 clothing collection.
By teaming up with The Vortex Project and Parley for the Oceans, G-Star RAW and Williams have turned pollution into a solution. Their collection—which will include bomber jackets, trench coats, shirts, hoodies, and hats (below)—uses Bionic Yarn, an eco-friendly fabric made up of fibers that are derived from recycled plastic bottles found in our oceans.
You’ll have to wait until September for the line to hit the racks (the collection will be available at Nordstrom, Saks Fifth Avenue, and G-Star stores), but in the meantime, remember to recycle your plastic bottles. They could be your next pair of jeans!