Fashion

Check Out Boden's First Ever USA Campaign

Check Out Boden's First Ever USA Campaign
Courtesy Photo

British retailer Boden is taking its advertising stateside, and we have your first look! Known for designing bright, patterned clothes and casual basics for women, men, and children, Boden's collections are available online worldwide. Their spring 2014 ad campaign is the brand's first ever to appear in the United States, and it touts the label's classic London style. Designed by famous illustrator Paul Rogers, the black-and-white images depict exclusively London areas behind two models—Camille Rowe and Arlenis Sosa—dressed in vibrant Boden prints and colors. Reminiscent of Kate Middleton's closet, the retailer's designs will speak to those looking to cop the Duchess of Cambridge's sophisticated style, and we approve. Check the brand out now at bodenusa.com.

Want more style ideas? See 6 ways to wear pieces from your boyfriend's closet.

 
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