If you woke up to the hook of "Fancy" somehow stuck in your head this morning, consider it a sign from the beauty gods alerting you to Charli XCX's new makeup partnership. Today, Make Up For Ever announced that the singer would be fronting the campaign for their Aqua XL Eye Pencil—a fitting collaboration, considering her penchant for a statement cat-eye.
In the ad photo, Charli shows off a graphic turquoise and gold look, paired with a glossy fruit punch hue on her lips. "When I wear makeup, I can feel sexy, demure, classic, futuristic...so many different things. Make Up For Ever understands that it's about more than just looking good," she says. "I love the creative energy of Make Up For Ever—they create products that allow me to experiment and be free."
The Aqua XL range, which officially launches in May at Sephora for $21 per pencil, includes an impressive 20-color lineup in just about every finish, from metallic to matte, with a long-lasting formula that won't quit all day. Now that's what we call some serious eye candy.
Take a look at the teasers for Charli XCX's ad campaign in Make Up For Ever's 'grams below.