Louis Vuitton definitely knows how to make good on a promise. The fashion power house made headlines when it joined forces with UNICEF, pledging to make the world a better place by raising funds to benefit children in urgent need. For every LV Lockit pendant or bracelet sold (designed specifically for the cause and available for purchase today), $200 of its $500 buying price will be donated to UNICEF. To spread the word, Louis Vuitton recruited its favorite Hollywood darlings to kick off the #MakeAPromise social media campaign at the 6th biennial UNICEF Ball last night.
Muses to LV Artistic Director Nicolas Ghesquiere and celebrity BFFs of the brand, including Selena Gomez, Lea Seydoux, Jennifer Connelly, Nicole Kidman, and Mariah Carey, all stepped out to support the cause, 'gramming up a storm with the promise to help children in need. Shot by renowned photographer Patrick Demarchelier, keep scrolling to see all the star-studded pinky promises that flooded our feeds.