Now here's some #MCM action we're eager to get trending on social media. Ever since its launch in 1988, Davidoff Cool Water has been the go-to cologne for cute boys everywhere, so it's only appropriate that the brand has named actor, model, and adonis Scott Eastwood as the newest celebrity face of the now-infamous aquatic blend.
Aside from being part of the hot guy clientele typically associated with Davidoff, the partnership couldn't be more in-line with the star's love of surfing, which runs so deep, that the star did his own stunts when playing a surfer in The Perfect Wave and Dawn Patrol. "The ocean has been a huge part of my life for as long as I can remember," Eastwood says. "I'm proud to be the face of the fragrance that is synonymous with its lifestyle."
So far, the swoon-worthy photo above is all we've seen of the campaign---not that we're complaining, of course, though we could always do with seeing more of Eastwood. (No, we don't mean it like that—or do we?) The new Davidoff Cool Water campaigns will roll out to print and TV outlets starting this summer, and while we still have a few months before we see the ad and the star in their full glory, the behind-the-scenes shot above suggests that the wait will be well worth it. Summer 2015 is already shaping up to be the hottest one yet, and we're not exactly blaming it on climate change. Stay tuned for more sneak peeks at Eastwood's campaign as the date approaches!