So You Think You Can Dance host Cat Deeley was in London's Covent Garden yesterday to launch Flowe(Red), a new online floral service that will benefit AIDS outreach in Africa. The former model posed in front of a map of Africa made from 10,000 African roses, and over 3,800 roses were handed out to represent the number of people in Africa who die from AIDS every day. The online arrangements are composed entirely of ethically sourced flowers and all profits go to the Global Fund.
"Flower(Red) is a truly inspiring new service from (Red)," said Deeley. "I can now purchase stunning flowers for someone I care about, or as a treat for myself, in the knowledge that the profits reach those who need it the most."