Cause Celeb

Buy a Bag, Save a Life: Kristen Bell Designs a Market Tote for a Good Cause

Buy a Bag, Save a Life: Kristen Bell Designs a Market Tote for a Good Cause
We Are the Rhoads
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Kristen Bell has a new gig! The actress, singer, mom of two, and America's beloved girl-next-door can add designer to her impressive repertoire of accomplishments. The star has partnered up with This Bar Saves Lives, a one-for-one company that provides a packet a food to a malnourished child for every gourmet snack bar sold, to co-design a market tote with Apolis (a global lifestyle brand advocating social change) that shares the same concept. For every bag purchase, This Bar Saves Lives will provide treatment to a person infected with malaria.

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"A few years ago, we set out to create a company that infuses philanthropy into everyday items to help save lives around the world," Bell says in a statement. "In the first year of business, via sales of our gourmet granola bars, we provided more than 350,000 packets of life-saving nutrients to children in danger of dying from malnutrition. We designed This Bag Saves Lives to be an easy and cost-effective way to empower consumers to help stop malaria from claiming innocent lives by offering life-saving treatments with each purchase."

And like its culinary counterpart, the bag's not subtle about the cause. Each carryall is boldly striped in red and unapologetically stamped with the words, "this bag saves lives." Handcrafted by artisans in Bangladesh from recycled materials, the This Bag Saves Lives jute tote is 100 percent vegan and is lined with a waterproof interior. Do your part and start saving lives—as of today, the bag is available for $28 at thisbarsaveslives.com.

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