London Fashion Week

Watch Burberry Debut Its First Straight-to-Consumer Collection Live at London Fashion Week

Watch Burberry Debut Its First Straight-to-Consumer Collection Live at London Fashion Week
Courtesy Burberry
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As fashion becomes more inclusive of straight-to-consumer collections, Burberry is taking that spirit a step further by letting anyone, anywhere, with an Internet connection watch their September 2016 collection debut live on the runway.

The iconic British brand announced on Friday that it will stream its London Fashion Week show live on burberry.com, Facebook Live, YouTube, and WeChat. The collection debuts Monday, Sept. 19 at 2:30 p.m. ET (7:30 p.m. local time) at a new venue, the Makers House, in the heart of SoHo. As the cherry on top, all 83 men’s and women’s looks from the new collection—comprised of more than 250 pieces—will be available to purchase immediately in stores and online after they are shown on the runway.

According to a release, the line is inspired by American socialite Nancy Lancaster, who influenced interior and garden design from the 1920s, as well as Virginia Woolf’s novel Orlando. The collection also promises a new equestrian-style runway bag, The Bridle Bag, for both men and women.

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Tune in on Monday to see the action unfold live.

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