Bulgari's New NYC Flagship Store Is So Beautiful, We're Tearing Up

Bulgari's New NYC Flagship Store Is So Beautiful, We're Tearing Up
Courtesy of Bulgari/Massimo Listri

New Yorkers, now’s your time to shine, literally. Fine Italian luxury jeweler Bulgari has just reopened their flagship Fifth Avenue store, decking it out in a new architectural design featuring gold and marble everything—believe us when we say it’s a must-see.

VIDEO: Watch Jasmine Sanders's Bulgari Campaign

Located at 730 Fifth Avenue in New York City, the new boutique stands as a majestic golden caged structure with marble framed doorways, clearly designed by Peter Marino with posterity (and maybe Instagram) in mind.

Courtesy of Bulgari

And if you’re visiting for the architecture, then it’s inevitable you’ll be staying for the jewelry. Home to the brand’s artisan jewels, the Fifth Avenue store will also be housing a capsule collection inspired by American culture, a love letter of sorts entitled the From Rome to New York Collection. What you’ll find is a stunning lineup of star spangled, red, diamond, and blue pieces we can’t stop staring at.

But you should really see it for yourself. Scroll through for some of our favorite pieces, and make sure to see it in person at 730 Fifth Avenue.

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