Best known for her role as the stylish Serena van der Woodsen on Gossip Girl (and her enviable maternity style!), Blake Lively recently took on a new role—entrepreneur. And now, after launching her first website, Preserve, last summer, the star is being recognized by Forbes as a real competitor in the fierce e-commerce field.
The 27-year-old was just named to the magazine's 30 Under 30 2015 in Hollywood & Entertainment list for taking a hands-on role in her burgeoning business, which sells U.S.-made clothes (many worn by Lively herself), food, home goods, and more that reflect the star's coveted taste. "There's not one element of the site that I don't touch," Lively tells Forbes. From styling photo shoots to raising money from investors, the actress is completely involved in every aspect of her company.
While Blake admits that her well-known name has helped her out along the way ("I have the unfair advantage of having an existing brand"), she doesn't discount her own hard work. "I’ll never feel like I arrived. The people I look up to the most are the people that are continuing to up their game," Lively says. "I hope to never, ever, ever feel complacent because that's one of the most tragic things that I could ever be."
Lively is among star-studded company in Forbes’ annual roundup: Emma Watson, Zac Efron, Ansel Egort, Emma Stone, Miles Teller, Bo Burnham, Keira Knightley, Rooney Mara, Tatiana Maslany, Ellen Page, and Keke Palmer were among those who also made the magazine's cut. Watch Blake discuss her entrepreneurial dreams in the video below, and for the full Forbes’ 30 Under 30 list in each of the 20 categories check out forbes.com.