Beyoncé's stylist is expanding his empire ... and getting ladies ready for spring while he's at it.
Ty Hunter has teamed up with SIX:02 to launch a 23-piece activewear collection called Ty Hunter by Reflex, and it includes dresses, crop tops, leggings, and more, ranging from $45 to $200. The style guru and SIX:02 announced the news on Instagram Thursday, with the brand stating the collection was "influenced by retro shapes, styles, and passion for creating fashion".
Hunter echoed those sentiments in a clip he shared on the 'gram that showed him piecing together the collection and saying, "I was thinking of the city girls, so I wanted to make it really, really easy to be able to transform into something else. So, a lot of the product you can work out and you can actually throw on a heel and got out in some of the stuff."
"The fabrics don't wrinkle, it's really soft, and it's for women on the go," he continued. "I chose the colors because when you think of athleisure you kind think of black, white, and gray ... very safe. I want the women to be happy, so I chose more bold colors like magenta and yellow.
A few of the standout pieces (shown below) in the collection include the body-hugging, black Georgia dress ($80), which features a striped, multicolored band at the waist, as well as the off-the-shoulder, black-and-yellow Beatrice bra ($60), and the black Molly T-shirt ($55), which features embossed detailing at the front.
MC June Kimono
Rather than simply looking at flat images of the collection when you head to the site, each piece has a pop-up video, where you can see a model wearing the clothes.
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Hunter kicked off the launch of the brand by making an appearance at the SIX:02 boutique in New York City's Times Square Thursday afternoon, where ladies on hand got the chance to get styled by him personally.