She’s Been Drinkin’, Watermelon: Beyoncé Is Investing in Watermelon Water

She’s Been Drinkin’, Watermelon: Beyoncé Is Investing in Watermelon Water
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Move over, Lemonade: Beyoncé’s new drink of choice is cold-pressed watermelon juice. The Grammy winner is investing in the three-year-old brand WTRMLN WTR, which uses the entire fruit (including the rind!) to create a refreshing beverage.

We already knew the star was a fan of the fruit from her hit song, “Drunk in Love,” where she sings, “I’ve been drinkin’, watermelon,” but there’s more than one reason why this partnership was a great fit.

“I invested in WTRMLN WTR because it’s the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world,” she said in a statement. “This is more than an investment in a brand, it’s an investment in female leaders, fitness, American farmers, and the health of people and our planet.”

Be healthy, hydrated and happy (hour) @eat.drink.shrink

A photo posted by WTRMLN WTR (@wtrmlnwtr) on

The juice is made from “the millions of pounds of unused waste watermelons” in the U.S. with no added sugar or artificial ingredients, making it an inexpensive and more eco-friendly juice option.

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This isn’t Queen Bey’s first business collaboration: The star partnered with her nutritionist Marco Borges on 22 Days Nutrition, a vegan meal delivery service. It seems like this pop star is as committed to nutrition as she is to slaying on the Met Gala red carpet.

 
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