Gary Gershoff/WireImage
Olivia Bahou
Jan 15, 2016 @ 10:15 am

Marc Jacobs is known for supporting equality and pushing boundaries, and his spring 2016 campaign is no different. After announcing last week that Lana Wachowski—the co-director of the Matrix trilogy who opened up about being a transgender woman in 2012—stars in his new ads, the designer just revealed that Bette Midler is the next face of his campaign.

The designer unveiled a portrait of Midler on Instagram, crediting the singer with inspiring him to pursue fashion design. “At age 10 when I discovered the image drawn by Richard Amsel for her album cover, I was so instantly enamored by the silhouetted Bette in a black dress wearing platform sandals with a wedge of red curly hair that I recreated it on the back of a jean jacket with acrylic paint and embroidery floss and proudly wore it to school,” he wrote in the caption.

What a privilege it is to know your heroes. My earliest memory of Bette Midler was somewhere around the age of nine years old. I remember (at that young precocious age) hearing about her performances in the basement of the Ansonia Hotel’s, Continental Baths. I vividly remember the genuine excitement and love I had for Bette’s music. I was curious and excited by her energy, power and the exuberance in her voice and bold, brassy glamour. To this day, I still credit Bette Midler (unbeknownst to her) with a large part of my foray into fashion design. At age ten when I discovered the image drawn by Richard Amsel for her album cover, I was so instantly enamored by the silhouetted Bette in a black dress wearing platform sandals with a wedge of red curly hair that I recreated it on the back of a jean jacket with acrylic paint and embroidery floss and proudly wore it to school. The onset of the spring/summer 2016 season began with my interest in the pride of being an American, however, I have always maintained that I’m a New Yorker above all else, a different breed entirely - one whom at nine years old is aware of the Continental Baths and more importantly the sexy, glamorous and sublime, Bette Midler. After a conversation with Katie Grand about New York nostalgia she had recommended a documentary on the BBC that profiled Bette throughout her career and New York City. While I have always felt a certain connection with and influence by Bette, the moment that struck me so profoundly was a statement she made about her footprints from the past disappearing as she retraced old haunts of her once familiar New York. It all felt so relevant and apropos of the pieces of the yet-to-be collection that lay before me weeks before the show. It reminded me of the pride I felt in having the privilege of calling myself a born and raised New Yorker. To her beauty, her brass, her glamour. To that energy, vitality, verve, nerve and curve… I’m so happy to share this beautiful portrait by David Sims. Ladies and Gentleman, the Divine Miss M!

A photo posted by Marc Jacobs (@themarcjacobs) on

The iconic singer and actress fits right in with Jacobs’s celebration of “the spirit and beauty of equality,” as he wrote in the first Instagram post unveiling the campaign. Also pictured in the ads is comedian and gay rights proponent Sandra Bernhard.

RELATED: Transgender Director Lana Wachowski Stars in Marc Jacobs's Spring 2016 Campaign

We can’t wait to see more of this gorgeous collection of stars.

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