Ad Campaigns

Behati Prinsloo Says "I Do" to an Adam Levine-Lookalike In Tommy Hilfiger Ad Campaign

Behati Prinsloo Says "I Do" to an Adam Levine-Lookalike In Tommy Hilfiger Ad Campaign
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Victoria's Secret Angel Behati Prinsloo and Maroon 5 frontman Adam Levine tied the knot during the summer last year in Mexico with what, we can only imagine, must have been a beautiful ceremony (since no pictures of their wedding have surfaced). But now, thanks to Tommy Hilfiger, we are one step closer to imagining what she could have looked like on the Big Day.

The brand announced its spring 2015 global advertising campaign, titled "I Do Hilfiger" with a storyboard of images shot by Craig McDean that depict the fictional Hilfigers in Sonoma, Calif. celebrating the union of Behati Prinsloo (as a modern-day bride) and a groom who bears a remarkable resemblance to her husband.

Tommy Hilfiger Spring 2015 Global Campaign
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"This season, The Hilfigers celebrate a family wedding with their own twist," Hilfiger explains. "Inspired by my own family and the spirited heritage of the Tommy Hilfiger brand, the campaign captures a unique, eclectic mix of attitudes and styles. For Spring 2015, our collection fuses a relaxed rock-and-roll edge with our signature stamp that's East Coast cool. The Hilfigers embody a free-spirited interpretation of the fun and irreverent attitude that's at the heart of our brand."

Outfitted in a trio of little white dresses, Behati poses with her Adam Levine stand-in surrounded by a bridal party clad in classic Tommy Hilfiger denim, stripes, and spangled stars. A cast of personalities (who have had previous ties to Tommy Hilfiger campaigns), including model Jourdan Dunn, were recruited to play the Hilfigers. The overall effect? Fresh, energetic, and cheerful—it's a wedding after all.

Tommy Hilfiger Spring 2015 Global Campaign
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