Swimwear season is almost upon us, and Barbie wants to help us get ready. The iconic brand announced in January that its dolls would be available in petite, tall, and curvy sizes, as well as diverse skin tones and hairstyles. Today, those dolls hit stores, and they won’t be hiding their figures—in this body-positive campaign, they’re rocking replicas from Target’s new swimwear line.
The two brands teamed up to encourage women to be confident in their bathing suits and shake off their body insecurities. You can find Barbie’s new dolls in stores and shop similar styles of these trendy suits in your size in stores and online.
Whether you’re shopping for your spring break getaway or just appreciating Barbie’s new look, we can definitely get behind this body-positive movement.