Courtesy; Time Inc. Digital Studio
Marianne Mychaskiw
Dec 06, 2016 @ 4:15 pm

With the positive reviews steadily climbing, it's pretty safe to say that TheBalm's Mad Lash Mascara is the beauty world's favorite under-the-radar mascara. Housed inside the cheeky, pulp novel-inspired exterior is a blacker-than-black formula that won't quit in the face of humidity, high water, or an aggressive Soul Cycle class, but isn't water-repellant enough to put up a fight against your favorite face cleanser.

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We love how the curved wand is contoured to the shape of your lash line so that no hair gets left behind, and the bristles are evenly spaced to ensure any clumps are removed completely. Thanks to the wax used in the formula, the mascara stays put and won't smudge, but the infusion of olive oil keeps your own natural set hydrated. Since it dries quickly, it's easier to boost length and volume for even the skimpiest lashes. Simply apply a layer, allow it to dry, then add a few more sweeps over the top as needed. Pick up a tube for yourself now for $18 at kohls.com now.

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