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Jonathan Borge
Sep 29, 2017 @ 10:45 am

Creative Director Demna Gvasalia is shaking things up at Balenciaga—again.

Just three days before the designer shows his spring 2018 collection for the fashion house in Paris, a fresh new logo has been introduced. In case you forgot what the previous one looked like, here’s a refresher:

TRIPLE S Available online and in stores. #BalenciagaTripleS

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It was clean. It was minimalist. It made you want to shop for anything they sent down the runway, perhaps even a trash bag.

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The new iteration? It’s clean. It’s minimalist. And guys, if they send a trash bag down the runway this Sunday, I may have to have it.

The brand took to Instagram on Friday to share the news with a simple caption: “New Balenciaga Logo Out Now.”

New Balenciaga Logo Out Now

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The inspiration for the new type is something we can all relate to. “Conceived in-house, the development process was inspired by the clarity of public transportation signage. The result is a visually shortened logo which gives a simple, bold stamp to the timeless deluxe Balenciaga signature,” the brand said in a statement, according to WWD.

Subways in fashion, who knew?

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