Courtesy
Victoria Moorhouse
Dec 18, 2017 @ 5:00 pm

We all have that friend who claims applying false lashes is "so easy." But did she tell you how many sets she ruined to get to that point? Probably not. The truth is, it’s not particularly intuitive, and lots of practice is involved. But say you don’t have the time to sit in front of the mirror for 45 minutes, or the confidence to deal with the potential mishap of one peeling off. The answer? Magnets.

 

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Well, magnetic false lashes, rather. And now, one of your favorite go-to drugstore brands is finally taking on the trend. In the new year, Ardell will launch the Magnetic Collection, making them the first mass brand to launch a full strip magnetic false lash product after brand's like One Two Lash launched the concept into viral success.

Ardell's innovation consists of two lightweight strips—a top and bottom lash—that sandwich over the natural lash as they are drawn to one another. No adhesive or glue is needed, either. The brand released a how-to video that fully explains how they latch onto your natural lashes, giving you a fluttery, fuller look.

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They'll be available in five different styles, plus in two Accent styles designed to be used on the outer corner of the eye. So if you're not one for drawing on a cat-eye wing, here's your answer for achieving the flick. Another bonus? They're reusable. You can score them starting in January for $14 at mass beauty retailers like Target, Ulta, Walmart, and more.

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