Fresh off the success of its New York location, The Apartment by The Line opened its first West Coast outpost last fall on super-posh Melrose Place in West Hollywood. The sleek atelier is laid out like a a real living space and, while you can’t move into the luxurious, minimalist haven, you can steal its style: Everything is for sale, from the vintage Moroccan rug in the bedroom to the J.W. Anderson top hanging in the enviable walk-in closet. Even the Morihata charcoal toothbrush and Marvis toothpaste in the faux bathroom are up for grabs.
The serene, sunlight-filled shop specializes in pared-down, scaled-back luxury. Co-founded by Vanessa Traina, who curates the space along with co-creative director Melanie Glass, it is carefully edited down to ultra-luxe wardrobe staples and a refined mix of home and beauty goods from established designers and emerging brands, including Protagonist and J.F. Chen, Rodin, and Sunday Riley. The selection will evolve on a seasonal basis, but will remain a focused, relaxed chic.
Aside from being the perfect spot to wander around and lust after everything, The Apartment also offers personal appointments and bespoke services such as wardrobe consulting and interior styling. Bonus: It’s across the street from Alfred Coffee, so after you’ve soaked up all of The Apartment's beauty, grab a Stumptown cold brew to go, refuel and continue on your shopping quest.
The Apartment by The Line, 8463 Melrose Pl., 2nd fl.; 323-746-5056; theline.com.