If Anastasia Beverly Hills had a celebrity counterpart, it would probably be Kim Kardashian. Both the star and the beauty brand can be credited as the driving forces behind making contouring the trend that it is today, and every time you see a selfie rocking that trademark "Instagram makeup" look, it's safe to bet that either Kim or Anastasia (or both) served as inspiration. Now, the brand behind the infamous contouring and illuminating palettes will finally add a foundation to the family come August. Last week, Anastasia president Claudia Soare (and daughter of Anastasia Soare, brand founder) shared a sneak peek at the much-anticipated launch on her Snapchat, as the rest of us wildly screenshotted her story and sent the photo to every group text we currently have going.
The formula will be housed in a stick component—they're making a comeback, you know—and like everything else Anastasia does, we have no doubt they'll bring that filtered-to-perfection skin effect IRL. According to the snap, we can also expect to see contouring and highlighting sticks included in the product catalog.
As if Anastasia's brow pencils, contour palettes, highlighting kits, and liquid lipsticks didn't take up enough space on our vanities, the brand has teamed up with Kim Kardashian's makeup artist Mario Dedivanovic to create an eyeshadow kit, aptly dubbed the Master Palette. "I'm so excited about the Master Palette in collaboration with Anastasia," Dedivanovic said in a video. "I've been torturing Claudia for the past year every day working on this, but you guys are gonna love it, it's gonna be all worth it. Can't wait to show you guys!" The palette is set to roll out in time for Holiday 2016, so stay tuned for more news on the release date as fall approaches. Get a sneak peek at Dedivanovic's palette and the stick foundation below!
August 2016 @anastasiabeverlyhills stick foundations. I can't wait 🙂 Thanks for being apart of the process, I love reading your comments, tweets etc I'm on set tomorrow through Sunday, two of those days are focused on the stick foundations. Check my snap when you can Norvina, I'll do my best to take you through the journey with me 👯 🌱 Vegan formula #anastasiabeverlyhills