Ever since his arrival at Balenciaga in 2012, creative director Alexander Wang has been toying with the formulation of a fresh new fragrance for the iconic label. Cool girls everywhere can now rejoice, because B.Balenciaga, or “bee-dot” for short, is finally available (Neiman Marcus, $110/1.7 fl. oz.). Infused with earthy notes of violet green leaves, edamame, and a dash of rich cashmeran wood, the scent “reflects a casual elegance that’s not too precious,” Wang tells InStyle.
The fragrance is meant “to convey a timeless spirit, but with modern notes that could be triggered in different layers upon wear,” Wang says. “One of my favorite flowers is Lily of the Valley. It’s delicate and feminine, but powerful in scent.” To complement the floral element, “we wanted to infuse a masculine, deeper touch, so we introduced cashmeran woods," he adds. "I love the cleanliness of green notes and the surprising element of edamame.”
As for the fragrance's spot-on name, Wang says that it just made sense. The letter B “is straightforward and immediate," he says. "It can signify many things, depending on the wearer—but naturally, it’s the essential letter of Balenciaga.”