Alexa Chung is digging into the annals of British fashion for her newest style-driven project. The multi-hyphenate It girl has teamed up with English retailer Marks & Spencer for Archive by Alexa, a 31-piece clothing line set to drop in April, WWD reports. Ranging from $28 to $129, the assortment reportedly offers a modern take on items that Chung personally selected from their archives.
“I have always had an affection for Marks & Spencer,” Chung told WWD. “There was something very touching about looking back through the British fashion and social history for which M&S is synonymous.” And while the collaboration kicks off the "M&S &" series, in which the brand teams up with fashion insiders, it’s not its first foray into the world of celebrity. Rosie Huntington-Whiteley just partnered with them on a fragrance and lingerie collection.
Chung is nothing but thrilled about the new gig, taking to Instagram to share her excitement. “It’s been a hugely exciting project to work on these past few months and I’d like to thank everyone who helped bring this pink pie crust blouse back into existence so that I could pose sternly for this Polaroid shot by @tomcraig,” she wrote alongside the shot.
Arghhhhhh!! SO excited to finally be able to announce that I have curated a collection for @marksandspencer made up of pieces from their incredible archive! It's been a hugely exciting project to work on these past few months and I'd like to thank everyone who helped bring this pink pie crust blouse back into existence so that I could pose sternly for this Polaroid shot by @tomcraig ❤️🇬🇧❤️🇬🇧❤️🇬🇧❤️🇬🇧❤️🇬🇧❤️🇬🇧❤️ #archivebyalexa @nextmodels
If Chung’s street style is any indicator of what’s to come, this one’s bound to grab everyone's attention.