Alexa Chung is officially turning the dial up on her already successful career.
On Monday, the 32-year-old model and frequent fashion brand collaborator confirmed that she’s ready to take on a big new role. Chung will launch her eponymous fashion brand, Alexachung, in May 2017 and will serve as the brand’s creative director, the U.K.'s Business of Fashion reports.
In the role, the British beauty will oversee the production of the line’s contemporary pieces, which reportedly are set to include denim, shoes, jewelry, and items perfect for transitioning from day to night. “I see this being the culmination of a lot of hard work for a decade and this being the resting place for all of those ideas and to continue kind of developing and growing that, just in this one home base space,” she told the website. “Also I feel like I need to get it up and running whilst I’m young enough to have the energy and still be in touch with pop culture enough to make something that is actually relevant to the audience today.”
Chung has, of course, been on the pulse of pop culture serving as a collaborator, brand ambassador, and campaign star for such companies as Madewell, AG Jeans, and Longchamp. "I feel as though I’m kind of prepared to do it now," Chung said. "If it had been anytime sooner than this, I either wouldn’t be responsible enough or have been able to take on this kind of feat."
It sounds as though Chung is more than ready to take the fashion world by storm.