Alexa Chung has taken a hands-on approach for her latest collaboration, putting her face—and digits—on Nails Inc’s new line of fabric-inspired polishes. To celebrate the brand’s 15th anniversary, the effortlessly cool style icon has signed on as a Nails Inc brand ambassador and partnered with founder Thea Green to develop six textured polishes that instantly dress nails up. Chung chatted with InStyle about the collaboration—check out what she had to say about the new collection, available at Sephora and nailsinc.com for $15 per bottle starting Aug. 8.
For someone whose Instagram-worthy nail art is often as enviable as her wardrobe, a collaboration that “creates some kind of narrative between the fashion world and the beauty world,” makes perfect sense, according to Chung. To keep her own nail game on point, she switches shades as often as her schedule allows. “If I’m in New York, I get my nails done once a week,” she says. “I get bored quite quickly with one color, so I’ll want to change it up!”
It's easy to rock many different looks with this palette, which features everything from sparkly sequins to softer neutrals—all named after Chung, and each of which she helped to carefully create. “I like colors to look exactly like I want them to,” she explains.
In addition to the fabric-inspired collection, Nails Inc is set to launch a new line called Nailkale on Aug 15. The first nail treatment range that includes kale in its formula will offer a base coat, an illuminator, and nine hues that boost keratin production to strengthen, hydrate, and nourish nails. Chung is totally on board with the shift towards healthy beauty products, a trend that seems to be here to stay. “It's a new approach to beauty,” she says. “I just think we’re more aware, and we understand more about which good things our bodies need.”
—With reporting by Sharon Clott