If you monitor updates to Sephora.com as closely as you do your Facebook feed, you've probably noticed that a whole new slew of brands have hit the site in recent months. Half the fun of beauty is trying out new products, so we sussed out the latest lines to hit the site and highlighted here the products that have us clicking "add to cart."
sephora.com), a hydrating face refresher formulated with fruit extracts.
Why we love it: Bésame Cosmetics is the brainchild of cosmetic historian (yep, that’s a thing) Gabriela Hernandez. The brand debuted on Sephora.com this winter with three of its famously flattering face powders. Thanks to its color-correcting abilities, we’re dubbing Brightening Violet Powder ($22; sephora.com) the breakout star of the bunch.
sephora.com), it's only a matter of time until one of the brand's souped up moisturizers makes an appearance in your bathroom cabinet.
sephora.com). Like a face-lift for your lips, this hyaluronic acid-infused formula contours and plumps fine lines.
sephora.com) is our latest must-have because it delivers just the right amount of sparkle.
Giorgio Armani Beauty
sephora.com) is one find that's worth the investment. In fact, this particular formula has more InStyle Best Beauty Buys awards under its belt than any other liquid foundation.
sephora.com). Much to the delight of natural skincare lovers everywhere, the line has been live on Sephora.com since January.
Touch In Sol
sephora.com) creates the look of false lashes through polymer technology. Reviewers report that it gives “fantastic length” and “perfect definition.”
sephora.com) to the site this winter. Formulated with organic green tea matcha straight from Korea, this mask tightens pores, cleanses, and brightens.