At one point, the best musicians were once considered part of the "indie" genre, often flying under your radar until their latest hit gets featured in a Target commercial. The beauty realm in particular has its share of unsung heroes, particularly in the all natural category, and to help you give your makeup bag a greener twist for Earth Day, we're shining a light on the indie brands that should be making regular rotations in your current lineup---in countdown format, of course. Not only are they kinder to our Mother Earth, but the potent formulas combined with the ultra-cool boutique packaging could possibly give your current standards some new school competition. Read on to find out more about each brand now, along with our favorite products from their lines!
The no-nonsense labels on Fig + Yarrow's skin and body staples take the guesswork out of exactly what is included in products like their Citrus and Vanilla Sugar Scrub ($18; figandyarrow.com), or the Complexion Water ($34; figandyarrow.com). Plus, if you're into DIY facial steam treatments, the brand has a version for every season---we're currently using the flower-filled Spring option ($22; figandyarrow.com) as a natural, pore-cleansing alternative to the Biore pore strip.
Aside from the gorgeous packaging, which would look right at home among our current product lineup, the emulsions inside each bottle are as effective as they are gentle. Our top picks? The Sea Mist Hair Texturizing Spray ($20; herbivorebotanicals.com) forms the most touchable beachy wave, and sensitive skin types in particular will love the soothing qualities of the Lapis Facial Oil ($72; herbivorebotanicals.com). We're also obsessed with the floral and vanilla aroma the Dead Sea Salts ($18; herbivorebotanicals.com) emit on contact with your bathwater.
Whoever said that eco-friendly skin products didn't deliver clearly never tried Kypris' lineup potent serums and elixirs ($67 to $200; kyprisbeauty.com). The brand's team racks up the frequent flyer miles to obtain organic products that really work, including rose geranium from Malawi and roses from Bulgaria, which are then combined into an effective formula backed by natural science. We're especially obsessed with the Moonlight Catalyst elixir ($72; kyprisbeauty.com), which we've officially dubbed "Sleeping Beauty in a Bottle" thanks to its ability to deliver all the anti-aging and blemish-clearing powers of retinol, without the redness or irritation.
Forager's range spans from face and body oils to fragrances ($34 to $98; foragerbotanicals.com), with notes are anything but basic patchouli. Each of the blends combine a blend of botanical essential oils of vegan and organic origin, like jasmine, vanilla, and apricot among others, then bottle the elixirs in a flacon topped with a wooden top hand-carved by a local Brooklyn artisan. In order to reduce waste, the brand will also refill your empty bottles with the same formula at a 20% discount of the original price.
With a minimalistic approach to the ingredients used in each product, Little Barn Apothecary merges organic elements grown and sourced by the brand's founders Joshua and Brad, with a vintage apothecary aesthetic. The Flower Wash and Cassia Rosewood Soaking Salts ($16 and $11; littlebarnapothecary.com) are staples to any luxurious bathtime ritual, and after lathering up, we love to apply a layer of the Moon Simple Body Oil ($16; littlebarnapothecary.com) for extra hydration, not to mention its addictive scent.
When it comes to eco-friendly nail polishes, many formulas leave a lot to be desired in terms of staying power, but Mischo's lacquers ($18 each; mischobeauty.com) don't skimp on the long-wearing ingredients or bold color choices, but leave all of the harmful additives out of the mix.