Supermodels unite! In honor of World Food Day (today, Oct. 16), designer Michael Kors has enlisted Chrissy Teigen, Candice Swanepoel, and Lily Aldridge to promote Watch Hunger Stop, the brand's ongoing initiative to support the fight against hunger across the globe. Available for free in select Michael Kors stores from today through the end of the month, the label is encouraging everyone to pick up their own campaign T-shirt and share a snap of themselves in the top on social media using the hashtag #WatchHungerStop.
Kors is not only working to raise awareness, but to raise funds as well. The designer has made his 100 Series timepieces available in three hues—silver, gold, and a limited-edition rose gold—and for each watch sold, 100 children in a hunger-stricken area receive a nutritious meal through the United Nations World Food Programme's school meals program.
Why should you get involved? Chrissy Teigen gives you three reasons to support #WatchHungerStop this World Food Day:
1. The cause impacts people around the world.
"After seeing the success of the last Watch Hunger Stop campaign, I knew I had to be a part of it," Teigens tells InStyle exclusively. "Food is obviously such a huge part of my life, and knowing that one in nine people do not have enough to eat is so upsetting. And it's happening right here and all across the globe. We have the platform to help fix this, so why not use it."
2. The problem can be fixed.
"Watch Hunger Stop gives people a tangible way to make a big difference for people all around the world. Sometimes people don't know how they can help and this gives them a way," she shares. "The necessity of food is the common bond for us around the world, no one wants to imagine someone going to bed or going to school or going to work hungry. It doesn't have to be this way—this problem is fixable, so let's fix it."
3. It's easy (and fashionable!) to do your part.
"To be able to do something as simple as buying a watch that will help provide 100 meals—Michael Kors is making it so easy for people to get involved," Teigen says. "Plus, the Watch Hunger Stop T-shirt not only brings awareness to the cause, but it is also classic and timeless and can be worn anytime. I would pair mine with cutoff shorts or a maxi skirt, and keep the sleeves rolled up. I'm very simple when it comes to styling looks."
You can purchase a 100 Series watch ($295) and learn more about Watch Hunger Stop at michaelkors.com, and visit any Michael Kors store to donate to the cause.