Lauren Otero knew she was sitting on prime Airbnb real estate with her duplex in the funky LA neighborhood, Silverlake, but needed help unlocking its true potential. She turned to Laurel & Wolf interior designer James Tabb for the keys to a boho-chic style and a huge spike in her profit.
James rehauled the bedroom by replacing its original heavy leather bed with a vintage-inspired brass one, and moved it from against the window to against the wall to create space and light. He incorporated pops of color with a bright rug and by painting the lower half of one of the walls forest green.
James was careful to remember the space’s ultimate purpose: to accommodate guests. With this in mind, he included pampering touches like robes hanging on hooks by the bathroom and a guestbook beside a water carafe and mason jars on a midcentury desk. He put a tray of locally sourced treats and French press coffee in the kitchen along with a framed sign of the WiFi information and neighborhood tips.
In the Airbnb living room, James replaced the grey Ikea futon with a tufted mid-century sofa to help take the space from college-dorm-grunge to an eclectic floral oasis. He took advantage of the tropical flowers indigenous to Silverlake by placing vases of orchids and other fresh-cut blossoms around the room.
“The thing that impresses me most with Laurel & Wolf, is the attention to details,” Lauren says. “There are additions around the unit that I never would’ve thought of myself: clocks, trays, a blanket for the couch.” For Lauren, it’s in these small touches that big money has been made. Since the redesign, her average per-night rate has gone up 44%.
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“People are in awe of the space,” Lauren says. “Our guests have said the new look makes it feel just like a boutique hotel.” She is confident this per-night rate will continue to rise as the new listing accrues more reviews. “The unit was transformed practically overnight, and I couldn’t be happier with the results.”
This article originally appeared on Laurelandwolf.com.