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Fluffy, lived-in hair is at your fingertips. Aveda’s new Pure Abundance hair potion comes out as oil-absorbing powder and morphs into volumizing lotion when you rub your hands together. “It gives great texture, like a softer version of beach hair,” says hairstylist Thomas Dunkin, whose clients include Amanda Peet and Michelle Williams. “On short hair I’d put lots in and use a curling iron. On long hair I’d use it as a finishing touch on a blowout.”

Aveda Pure Abundance hair potion, $22

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