AUDIENCE RATIOAUDIENCE (000)% COMPOSITION
Female8,70791.2
Male8458.9
TOTAL ADULTS   
AGE   
18 - 241,780 18.6
25 - 342,348 24.6
35 - 543,969 41.6
50+2,288 24.0
Median Age: 38   
HOUSEHOLD INCOME   
$100,000+3,675 38.5
$75,000+4,868 51.0
$60,000+5,772 60.4
$50,000+6,273 65.7
Median HHI: $76,911   
EDUCATION   
Att/Grad College+6,883 72.1
Graduated College+3,416 35.8
EMPLOYMENT   
Employed6,694 70.1
Professional/Managerial2,808 29.4
HOME OWNERSHIP   
Own Home5,741 60.1
MARITAL STATUS/CHILDREN   
Single/Wid/Div/Sep5,070 53.1
Married4,483 46.9
Any Children in HH4,603 48.2


Source: GfK MRI Spring 2014