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AUDIENCE RATIO | AUDIENCE (000) | % COMPOSITION |
| Female | 9,417 | 92 |
| Male | 833 | 8 |
| TOTAL ADULTS | | |
| AGE | | |
| 18 - 24 | 2,265 | 22 |
| 25 - 34 | 2,805 | 27 |
| 35 - 54 | 3,863 | 38 |
| 50+ | 2,093 | 20 |
| Median Age: 35.3 | | |
| HOUSEHOLD INCOME | | |
| $100,000+ | 3,976 | 39 |
| $75,000+ | 5,524 | 54 |
| $60,000+ | 6,392 | 62 |
| $50,000+ | 7,225 | 71 |
| EDUCATION | | |
| Att/Grad College+ | 7,740 | 76 |
| Graduated College+ | 4,086 | 40 |
| EMPLOYMENT | | |
| Employed | 7,209 | 70 |
| Professional/Managerial | 3,213 | 31 |
| HOME OWNERSHIP | | |
| Own Home | 6,631 | 65 |
| MARITAL STATUS | | |
| Single/Wid/Div/Sep | 5,566 | 54 |
| Married | 4,685 | 46 |
| Any Children in HH | 5,357 | 52 |
Source: MRI Spring 2011, based on total adults.
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