AUDIENCE RATIOAUDIENCE (000)% COMPOSITION
Female9,06591.8
Male8128.2
TOTAL ADULTS   
AGE   
18 - 242,103 21.3
25 - 342,112 21.4
35 - 544,031 40.8
50+2,582 26.1
Median Age: 38   
HOUSEHOLD INCOME   
$100,000+3,630 36.8
$75,000+5,160 52.2
$60,000+6,086 61.6
$50,000+6,842 69.3
Median HHI: $78,619   
EDUCATION   
Att/Grad College+7,193 72.8
Graduated College+3,537 35.8
EMPLOYMENT   
Employed6,628 67.1
Professional/Managerial3,116 31.5
HOME OWNERSHIP   
Own Home6,293 63.7
MARITAL STATUS/CHILDREN   
Single/Wid/Div/Sep5,027 50.9
Married4,850 49.1
Any Children in HH5,089 51.5


Source: GfK MRI Spring 2013