MOST ATTRACTIVE ONLINE CONSUMERS

• 34 median age
• $87,000 average HHI
• 85% college educated

BEST DIGITAL DESTINATION

• 1.8 million unique visitors, hundreds of thousands more than competition
• 26 million page views per month, over 3.5 times more than the average page views of the competition
• 5.4 minutes spent on site per visitor

Sources: InStyle Trendsetter Panel, 2011; comScore, 12-month average ending November 2011