MOST ATTRACTIVE ONLINE CONSUMERS

  • 34 median age
  • $87,000 average HHI
  • 85% college educated

BEST DIGITAL DESTINATION

  • 1.8 million unique visitors, hundreds of thousands more than competition
  • 26 million page views per month, over 3.5 times more than the average page views of the competition
  • 5.4 minutes spent on site per visitor

Sources: InStyle Trendsetter Panel, 2011; comScore, 12-month average ending November 2011