Parties! The style, stars and scoop from Hollywood's hottest events

To celebrate the launch of their first-ever signature fragrance, Coach extended an invitation to the L.A. ladies who embody the label's casual-chic style for a Hollywood luncheon. Mandy Moore and Eva Mendes broke bread with Demi Moore, Courteney Cox, Rosario Dawson and other forward-thinking women to offer their wrists for a whiff of the new scent and to lend a helping hand in support of the Epidermolysis Bullosa Medical Research Foundation.

—Bronwyn Barnes