Coach Luncheon to Benefit the EBMRF

Awareness was the best accessory-though the bags didn't disappoint-at an L.A. luncheon celebrating the debut of the signature scent from Coach.

Mandy Moore, Eva Mendes, Coach Luncheon and EB Medical Research Foundation benefit, Los Angeles

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Mandy Moore and Eva Mendes

To celebrate the launch of their first-ever signature fragrance, Coach extended an invitation to the L.A. ladies who embody the label's casual-chic style for a Hollywood luncheon. Mandy Moore and Eva Mendes broke bread with Demi Moore, Courteney Cox, Rosario Dawson and other forward-thinking women to offer their wrists for a whiff of the new scent and to lend a helping hand in support of the Epidermolysis Bullosa Medical Research Foundation.

—Bronwyn Barnes