8: SONY GALA
It was the block party to end all block parties when the entertainment giant celebrated its 60th anniversary at the close of its annual Global Marketing Partners Conference. Two blocks of Rodeo Drive were shut down and laid with 18,000 square feet of chocolate brown carpeting. Brown and white daybeds scattered with burnt orange pillows were arranged for maximum lounging during the cocktail hour. Time to tipple? Try one of the four 48-foot-long bars that served an A-list crowd including Drew Barrymore, Kirsten Dunst, Debra Messing, Adam Sandler, Tom Hanks, Rita Wilson, Eva Mendes, Will Ferrell, Tobey Maguire and Jason Schwartzman.
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