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There's no doubt that nearly any shade of blue eye shadow is on-trend this season, but according to Ginnifer Goodwin's makeup artist Mai Quynh, who created this look for the star, the key is wearing one at a time. "Ginnifer's makeup works because it's one soft shade of turquoise. When you start layering different tones together, it can be too much," she says. So try a cobalt version like Mindy Kaling, or a rich navy like Amy Adams, and be measured with your application. "Keep the rest of your makeup very neutral, and don’t go past the crease," Quynh advises. "Otherwise, it can look very cheesy."