WHY WE LOVE IT With its deliberately tousled texture, the new side braid has a sweet coquettish charm.
HOW TO DO IT1. Start with a curling iron to create loose waves—they hold together better than straight strands. Then rake shine serum through the ends. 2. Make a side part and gather hair to one side, just below the chin. Loosely braid and secure with a clear elastic. 3. To rough it up, hold the braid taut and give it a few good shakes.