THE CLAIM This wood-grain printed low-EMF dryer by Paul Mitchell uses 25 percent less energy while providing the same power as an 1875-watt dryer.
THE EXPERT SAYS "It has impressive power, and the targeted nozzle shape makes it very efficient for drying small sections of hair," says N.Y.C. hairstylist David Evangelista.
OUR VERDICT We were able to get our sopping strands dry in 30 minutes—about the same time it takes with a traditional dryer. And it's so light weight, our arms never even got tired.

TRY IT YOURSELF
Paul Mitchell Nature Inspired Express Ion dryer, $190; paulmitchell.com for stores.