Q: I've never bought fake eyelashes before. Which brand is best?
A: Drugstore aisles and department store counters are filled with high-quality fake lashes, and many cosmetics companies are adding lashes to their collections. But makeup artists tend to keep one brand in their kits: Ardell. Makeup artist Genevieve Herr loves the knot-free, human-hair ones because they look most seamless and natural. Ardell also makes synthetic lashes, which are ideal for more adventurous looks: "They can be in wild colors or styles because they aren't limited by length, shade or texture," says Kristofer Buckle. Ardell offers short, medium and long lengths to suit every level of drama; and at under $5 a pair (including rhinestone versions), they fit all budget levels too.
At left: Ardell Knot Free Duralash Naturals in Flare Medium Black, $4; drugstore.com.