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Art in Bloomingdale's
Highly experienced artists? Who needs 'em when you can get creative wonders from the city's youth. The Bloomingdale's team asked kids to develop art corresponding to their holiday dreams. "Instead of typical things like Santa and elves, we have a wicked witch who runs a candy factory, an alien queen in a snowball fight and a snow cobra playing hide and seek," says Joseph Cotugno, VP of visual merchandising. The kids ideas acted as the springboard for the team to develop the jolly displays.
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