Courtesy of Saks Fifth Avenue
Inspired by the children’s book Snowpeople, Sak's Fifth Avenue brings the storybook's experience to its windows.
Saks Fifth Avenue Lets It Snow
Four years ago, Saks decided to make the snowflake its annual theme, which has tested the team's creativity. "The challenge has been to try and reinvent that experience within the windows for the person on the street," says Tim Wisgerhof, Window Director for Saks Fifth Avenue. With giant glowing flakes scaling the front of the store, the windows are only part of the display. And when mother nature complies with a dusting of snow down Fifth Avenue, it's always appreciated.