Nelly has won three Grammys; two in 2002, and one in 2003 for "Shake Ya Tailfeather" with P. Diddy and Murphy Lee. Using his fame from his successful music career and vision for fashion, Nelly launched Vokal, a menswear line in 2001 and his women's line, Apple Bottoms, in August 2003. The original Apple Bottoms line was a collection of denim for women. "I wanted to do something that fits the type of woman that I grew up with," says Nelly. "I thought it would be hot to make a jean that actually fits the woman instead of the woman having to always fit the jeans." The line has now expanded to include skirts, jackets and pants, specifically for women with curves.