The nine-time Grammy award winner launched his urban-style clothing line, Shady Ltd., in the summer of 2003. The line included hoodies, activewear, T-shirts and jerseys for $35-$70. In November 2006 Rocawear acquired the brand and began planning its relaunch. The line has the same urban sensibility and Eminem and Paul Rosenberg are still at the helm, but the new partnership has improved the quality of the clothing and put much more emphasis on the details. Fans will soon be able to shop online for the new denim line, which launched this fall, and can look forward to the higher-end apparel line which will be in stores next fall.
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